What is Changed for YouTube Content Kids Creator (2019 November)

Since today (14th November 2019), there is a huge change for YouTube Kids contents creator. Important changes on YouTube Content Kids This change may impact your monetization and content discoverability.

Starting today, all creators are required to tell if their content is made for kids in order to comply with the Children's Online Privacy Protection Act (COPPA) and/or other applicable laws.

Depending on the amount of made for kids content on your channel, you can set your audience at either the channel level or the video level. For those who are setting at the channel level, it is just one click.

You should change this setting on your YouTube channel

Reduce YouTube income

This means YouTube will disable personalized ads on this content (which affects revenue for creators making content for kids), as well as certain features like comments, notifications, and others. Note: You may see some small changes as YouTube experiment and refine the systems over the next few months.

Starting today, all creators are required to mark their content as made for kids or not made for kids in YouTube Studio.

Starting in January, YouTube will limit the data we collect on made for kids content to comply with the law.

What is “made for kids” content?

A video is child-directed (which is called “made for kids”) if:

• It is directed to children as the primary audience (e.g. videos for preschoolers). • It is directed to children but children are a secondary audience (e.g. cartoon video that primarily targets teenagers but is also intended for younger kids).